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RADA: Random Access Discrete Address

Martin Company poster for RADA: Random Access Discrete Address, circa 1950s, drawn by Martin illustrator Roy Gronnell. VIEW.

LISTEN (2:10) as Robert Buck, Martin Orlando Presentations Chief, describes the poster in this excerpt from an oral history interview.

Excerpt:

See it’s a portable radio and you could dial it and call anywhere you wanted to in the world and it was a portable radio that was mounted usually in a jeep… A portable phone… now we just think that everybody walks around with a portable radio in their hand. But that was the first one… Gronnell,Roy Gronnell [the poster artist]. Martin had a team of illustrators who drew rockets and missiles and things like that. The main thing was to draw missiles. And they were some of the best illustrators in the country…. 

Poster courtesy of the Robert Buck Archives.

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RADA: Random Access Discrete Address
Martin Company poster for RADA: Random Access Discrete Address, circa 1950s. Poster text: RADA - Random Access Discrete Address - a radio system...
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